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RETAIL

TECHNOLOGY

Interactivity Beyond Electronic Shelf Labels

Make any retail shelf smart with eShelf® stretch screens – a solution that adds real-time messaging and interactivity to your fixtures. Powered by a flexible Android platform and packed with options, these screens allow you to program and manage content, pricing, and promotions at the shelf edge. With crisp visuals, reliable performance and durability, our hardware brings impact to product displays.

Key Features

  • Electronic shelf label
  • Media center for video, product data, promotions and more
  • Digital kiosk for product lookups, information and more

OPTIONAL:

  • Touch screen interface
  • Motion detection sensor for the shelf above
interactive-shopping
eShelf

Secure, Stable, Android-Based Platform

  • Features the versatility and security of Android (8.1, 9.0, 11.0, 13.0)

  • Compatible with your current CMS or external partners

Full Content Control, On Your Schedule

eShelf® works the way your team already manages content — whether you oversee 10 screens or 10,000.

  • Easy to update virtually 24/7 to always keep up with your business

  • Need an offline solution? eShelf® has stand-alone functionality as a media player

An image of a backend content management system for eShelf

Put your message at their fingertips.

Product Line

Build the perfect solution for your brand

With LUXX’s complete line of retail technology solutions

Shelftag - eShelf application view 1 Shelftag Light eShelf Stretch Screen LED Panels & Snap Frames Under Shelf Lighting Rollable Power Track Magnetic wiring, power supplies and distribution

Get Started with User-Friendly Shelf Electrification 

What is Shelf Electrification?

The invisible backbone of your store. Instead of a spiderweb of messy wires and power strips, we’ve built the power directly into the shelf itself.

It’s a simple, low-voltage system that lets you snap in LED lighting, digital screens, or sensors as easily as a toy block.

You get a high-tech, ‘smart’ store without having to call an electrician or tear down a single fixture.

Image of LUXX's Power Track on a shelf
The Future of Shelf Electrification in 2026

LUXX’s PowerTraxx™ line of shelf electrification solutions meets the needs of today’s retailers: user-friendly, adaptable, and future-ready.

  • Digital Ready: A great solution to power shelf edge retail screens and digital price tags. Run content 24/7 without power drops or overheating.

  • Merchandising Lighting: Snap in our shelf lighting to make product colors pop and eliminate shadows.

  • Plug-and-Play: Retrofit your existing store in minutes to hours, not days… zero downtime.

  • Power that Blends Into the Shelf: No more messy cables. PowerTraxx™ magnetic channels hide the infrastructure behind the shelf.

Frequently Asked Questions

Our digital solutions, including eShelf and Digital Display Box, are designed for “plug-and-play” integration. They are fully compatible with standard retail shelving systems and the LUXX PowerTraxx™ rail, allowing you to add digital engagement without a full store remodel or complex electrical work.

Content can be updated remotely or locally depending on your preference, working with your existing content management systems. eShelfTM supports standard media formats, allowing your marketing team to push new branding, videos, or pricing updates to eShelf instantly, ensuring your messaging is always current.

Yes. All LUXX retail technology is engineered for the rigors of 24/7 commercial use. Our displays feature high-impact finishes and protected glass, and our digital shelf headers are designed to withstand the daily vibration and contact typical in grocery, pharmacy, and big-box environments.