eShelf touch screen in use, featuring a coffee graphic, on a retail shelf
eShelf
eShelf
eShelf
eShelf
eShelf
eShelf
eShelf
eShelf
An eShelf screen on a yellow shelf with products

eShelf® Stretch Screens

Interactive shelf-edge LCD screen that acts as a kiosk, media player, electronic shelf label and more.

UL Listed · Manufactured by LUXX since 1996 · Backed by a 3-year warranty, extendable to 5. Request a project quote.

eShelf® shelf-edge LCD screens are sleek, banner-shaped digital displays that replace traditional paper shelf tags with dynamic images and video.

This technology brings real-time messaging and interactivity to the shelf, supporting branded content, pricing, and promotions within existing retail environments. Powered by a flexible Android platform, they offer reliable performance and strong visual clarity.

Perfect for supermarkets, liquor stores, department stores, and other retail applications.

Key Features

  • High-brightness retail screen (700 nit)
  • Touch screen capabilities
  • Lift and learn retail display / Sensor-activated retail screen
  • Kiosk functionality
  • Offered in Android 11 for enhanced data safety, touch interface, video playback multi-tasking and more
  • Low operating temperature

It’s Easy to Get Started

Display It

eShelf® vibrant LCD screens takes your in-store product advertising and communications to the next level, from displaying engaging commercials and videos to spotlighting pricing.

Content management is quick and easy via the built-in WiFi.

Mount It

Easily mount eShelf® to your existing shelving using our wide range of brackets.

Power It

LUXX PowerTraxxTM shelf electrification system lets you add power to your existing retail shelving in minutes – no downtime or complicated setups. Perfect for eShelf®  as well as lighting.

Educate and Inspire

  • Showcase new products, launches, product features and brand stories.
  • Highlight complementary products and suggest add-ons to encourage cross-selling.
  • Share product comparisons, demonstrations, recipes and usage ideas.
  • Promote limited-time offers, bundles and special pricing right at the shelf.

Specifications

Model Screen Size Resolution V x H (px) Active Area (H x V) Dimension (L x H x D) Brightness (nits) Contrast Ratio Display Color Lifespan System Input Voltage Polarity Protection Power Power Input Interface SKU
ESP10 8.8″ 1920 x 480 8.62″ x 2.15″ (218.88 x 54.72 mm) 9.47″ x 2.74″ x 0.63″ (240.6 x 69.6 x 16 mm) 500cd/m² 800:1 16.7M 30000 hours Android 8.1 12V DC yes ≤10W USB-C LUXX-ESP10-500-12-A8.1-XXX
15-36V DC LUXX-ESP10-500-24-A8.1-XXX
Android 11.0 12V DC LUXX-ESP10-500-12-A11-XXX
15-36V DC LUXX-ESP10-500-24-A11-XXX
Screen Protector LUXX-ESP10-PC
ESP30 23.1″ 1920 x 158 23.06″ x 1.90″ (585.6 x 48.19 mm) 23.51″ x 2.43″ x 0.59″ (597.2 x 61.8 x 15 mm) 700cd/m² 1000:1 16.7M 30000 hours Android 8.1 12V DC yes ≤18W USB-C LUXX-ESP30-700-12-A8.1-XXX
15-36V DC LUXX-ESP30-700-24-A8.1-XXX
ESP30 Touch 23.1″ touch 23.51″ x 2.43″ x 0.75″ (597.2 x 61.8 x 19 mm) Android 11.0 12V DC LUXX-ESP30-700-12-A11-XXX
15-36V DC LUXX-ESP30-700-24-A11-XXX
ESP30 Sensor 23.1″ sensor 23.63″ x 2.52″ x 0.91″ (600.3 x 64.1 x 23.1 mm) 12V DC no LUXX-ESP30T-700-12-A11-XXX
15-36V DC yes LUXX-ESP30T-700-24-A11-XXX
ESP30 Sensor 23.1″ sensor 23.51″ x 2.43″ x 1.05″ (597.2 x 61.8 x 26.6 mm) Android 11.0 12V DC no LUXX-ESP30S-700-12-A11-XXX
15-36V DC yes LUXX-ESP30S-700-24-A11-XXX
Screen Protector LUXX-ESP30-PC
ESP50 35″ 3840 x 200 34.56″ x 1.78″ (877.8 x 45.2 mm) 35.10″ x 2.38″ x 1.02″ (891.6 x 60.4 x 25.8 mm) 400cd/m² 1000:1 1.07G 50000 hours Android 11.0 12V DC no ≤18W USB-C LUXX-ESP50A-400-12-A11-XXX
15-36V DC yes LUXX-ESP50A-400-24-A11-XXX
ESP50 Sensor 35″ 3840 x 200 34.56″ x 1.78″ (877.8 x 45.2 mm) 35.10″ x 2.38″ x 1.02″ (891.6 x 60.4 x 25.8 mm) 400cd/m² 1000:1 1.07G 50000 hours Android 11.0 12V DC no ≤18W USB-C LUXX-ESP50S-400-12-A11-XXX
15-36V DC yes LUXX-ESP50S-400-24-A11-XXX
Screen Protector LUXX-ESP50-PC
ESP60 37.8″ 2880 x 158 37.76″ x 2.07″ (959.04 x 52.61 mm) 38.46″ x 2.76″ x 0.83″ (977 x 70 x 21 mm) 500cd/m² 1000:1 1.07G 30000 hours Android 11.0 12V DC no ≤28W USB-C LUXX-ESP60-500-12-A11-XXX
15-36V DC yes LUXX-ESP60-500-24-A11-XXX
ESP60 Sensor 37.8″ sensor Android 11.0 12V DC no LUXX-ESP60S-500-12-A11-XXX
15-36V DC yes LUXX-ESP60S-500-24-A11-XXX
Screen Protector LUXX-ESP60-PC
ESP65 47.1″ 47.1″ 3840 x 160 47.09″ x 1.96″ (1196.16 x 49.84 mm) 47.83″ x 2.71″ x 0.98″ (1214.8 x 68.8 x 25 mm) 500cd/m² 1000:1 16.7M 30000 hours Android 11.0 12V DC no ≤35W USB-C LUXX-ESP65-500-12-A11-XXX
15-36V DC yes LUXX-ESP65-500-24-A11-XXX
ESP65 Sensor 47.1″ sensor 3840 x 160 500cd/m² 1000:1 16.7M 30000 hours Android 11.0 12V DC no ≤35W USB-C LUXX-ESP65S-500-12-A11-XXX
15-36V DC yes LUXX-ESP65S-500-24-A11-XXX
Screen Protector LUXX-ESP65-PC

Compatible Mounting Brackets

Type SKU
Standard Flat Bracket ESP-BRC-S-F
Standard L-Shaped Bracket ESP-BRC-S-L
Tego Shelf Bracket ESP-BRC-S-TG
Lozier Shelf Bracket ESP-BRC-S-LO
Madix Shelf Bracket ESP-BRC-S-MX
Glass Shelf Bracket (set) ESP-BRC-S-GL

System and Connectivity

Android System WIFI
Android 8.1 2.4G
Android 11.0 2.4G + 5G

The eShelf Line

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