Display Logic has been officially appointed as an authorized distributor and integration partner for the LUXX Light + Retail Technology eShelf® portfolio, including LCD displays, shelf lighting, and retail electrification solutions for retail and commercial applications.
“The LUXX retail technology portfolio aligns perfectly with our engineering-first approach,” said Keith Morton, CEO of Display Logic. “Retailers need dynamic engagement at the shelf level, and LUXX delivers both visual impact and structural practicality, from the display screen all the way down to the power infrastructure beneath it.”
The LUXX eShelf® Portfolio
Display Logic now distributes and integrates products across two core categories:
Retail Technology
- eShelf® Stretch Screens — 8.8″ to 47.1″ shelf-edge displays with WiFi, touch, ESL, and movement sensing
- eShelf® Header Displays — high-visibility above-shelf branding screens
- eShelf® Tablet Size — 15.6″ and 18.5″ units for wall or POS placement
- eShelf® Digital Display Box — transparent LCD overlay cases for product showcasing
- eShelf® Digital Photo Frame — standalone promotional displays
- LoziBoxx™ — LED light box purpose-built for Lozier-compatible gondola shelving
- Shelftag Lighting Fixture — illuminates shelf-edge price tags and products below
- LoziLight® — Effortlessly converts retail shelves into brilliantly lit product displays
Shelf Electrification
- PowerTraxx™ Roll It! — the world’s first rollable magnetic power track; installs without removing shelving
- LoziTraxx™ — slim-track electrification for North American pegboard back wall shelving
- PowerTraxx™ Mount It! — compact fixed-mount alternative
- Magnetic Cable Channel — keeps wiring clean and correctly routed
Built for National Retail Programs
Unlike consumer-grade panels retrofitted for retail use, every LUXX product is purpose-built for commercial shelf environments. The platform supports centralized CMS control, dynamic pricing integration, multi-display synchronization, and phased national rollouts — making it ideal for grocery, big box, beverage, convenience, and CPG retail environments.




