Since LEDs revolutionized the lighting world, study after study has proven that strategic retail lighting design leads to increased customer engagement. Lighting fosters a positive shopping experience, making customers more likely to linger, purchase, and return. Well-lit shelving can increase sales by up to 15% by drawing more attention to the products. Also, by strategically highlighting merchandise, lighting draws attention to key items and enhances their perceived quality and value.
Digital screens have also entered the retail space, transforming how brands connect with customers at the shelf. Research shows that dynamic, screen-based content captures significantly more attention than static signage, leading to higher engagement and stronger recall.
Screens like the eShelf® retail stretch display can boost sales by delivering targeted messaging, promotions, or product info right where decisions are made. By combining motion, video, and interactivity, digital displays draw the eye and elevate the perceived innovation and value of the products they feature.
These technologies can be added to standard retail shelving easily. In the past, setting up power distribution in retail shelving could often be a hassle, leading to complex installations and significant downtime. Innovative solutions allow retailers to streamline this process, minimizing disruptions and enhancing efficiency. LUXX’s Rigid and Rollable Magnetic Power Track solutions can electrify an entire shelf in under two minutes without dismantling, minimizing operational disruptions.
Here are the top retail categories that we at LUXX have seen switch to shelf electrification solutions, improving their product displays affordably and efficiently.
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Supermarkets and Grocery Stores
Supermarkets utilize LUXX’s Rollable Power Track to quickly electrify metal shelves, enabling the integration of LED lighting and digital displays. The benefits are clear. Fresh produce sales can increase by as much as 28% with proper lighting (Lighting Research Center). Beyond lighting, LUXX’s eShelf® system is a digital kiosk, electronic shelf tag, digital display, and lighting source—all in one. Highlight featured products, increase the visibility of promotions, change price tags on the go, sign up subscribers, and so much more.
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Liquor and Wine Retailers
Integrated LED shelf lighting powered by LUXX’s Rigid Power Track can accentuate premium products, draw customer attention and boost sales. Combine this lighting with eShelf® to illuminate products and display promotions, product details, food pairing ideas, and more.
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Department Stores
LUXX’s shelf electrification systems are popular in department stores and duty-free shops that feature upscale products. LUXX’s premium linear lighting solutions add the perfect sparkle and shine to products. Lighting also impacts other department store products. For example, strategic shelf lighting with apparel can boost sales by 20% (International Journal of Retail & Distribution Management). Take it up with eShelf®’s Digital Display Box to add an interactive video overlay on top of physical products, bringing merchandise to life.
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Specialty Retailers
Stores focusing on specific product categories, such as electronics or cosmetics, rely on LUXX’s electrification solutions to illuminate displays and create a branded atmosphere. The impact is dramatic. For example, electronics in well-lit displays can sell up to 18% more (Journal of Marketing). Our linear product line features lighting that matches the atmosphere of specialty stores, from a warm and cozy ambiance to a cool, energetic vibe. Our RGB shelf lighting can also bring brand colors to the shelf level. By implementing timed controllers, retailers can also adjust store lighting to create a different atmosphere depending on the time of day, tapping into the circadian rhythms of consumers.
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Convenience Stores
LUXX’s shelf electrification systems let convenience stores easily add eShelf® to their locations. The perfect fit for convenience stores, eShelf® displays product promotions, videos, and pricing with the ability to change content remotely. Convenience stores may even monetize ad space on their shelving for brands that want to have their products featured.
By adopting LUXX’s shelf electrification solutions, including the Rigid and Rollable Power Tracks, complemented by the Magnetic Cable Channel, LUXX customers have created more inviting and efficient retail environments, ultimately enhancing customer satisfaction and driving sales.
Connect with a LUXX representative to get started with your integrated solutions.
