LUXX Light Technology Releases New Specially designed 4.3” eShelf Advertising LCD Electronic Displays for Retail

December 11, 2019

LUXX Light Technology announces new eShelf a LED retail shelf digital display series of instore displays allowing retailers to display full-screen advertisements, information, and media or unique content per screen.

retail shelf edge display

LUXX Light Technology, one of the world’s leading designers and manufacturers of LED lighting technology, announces its new commercial-grade series of high-performance, multi-screen LCD shelf displays. Utilizing the latest in small form screen technologies, the eShelf allows retailers to display full-screen advertisements, information, and media or unique content per screen.

Our new eShelf allows retailers and POP providers to take in-store advertising to the next level,” said Andreas Weyer, Managing Partner at LUXX Light Technology. “With the eShelf, you can now digitally display your content, preschedule and remotely manage your product display pricing, information, sales, and seasonal advertisements.

The eShelf size is 4.3” in height and features a 16:9 ratio with 1080P HD resolutions.  When it comes to media playback, you can set the eShelf for a single advertisement to constantly repeat or create a playlist of advertisements to loop through and play. In addition, a built-in log management queue automatically tracks media play of LCD shelf display for proof of play reports.

LUXX has partnered with NoviSign, for content management of the eShelf. From any computer, users can use NoviSign cloud-based digital signage software to remotely create and update the content being displayed on the eShelf.

The eShelf is available in 6 sizes and comes in two finishes black or white.

  • 3-in-1: 14” x 3.4”
  • 4-in-1: 18” x 3.4”
  • 5-in-1: 22” x 3.4”
  • 6-in-1: 26” x 3.4”
  • 7-in-1: 30” x 3.4”
  • 8-in-1: 35” x 3.4”

LCD Shelf Display Configuration options

Included with the eShelf is the ability to pre-schedule the retail LCD shelf displays to automatically power on/off at specific times and dates. If there is a power outage, the LCD shelf display will auto restart and begin playing pre-set media.  The eShelf comes with the ability for USB thumb drive content management, or you can upgrade to a cloud-based option that allows for the remote management of the LCD shelf displays media.


About LUXX Light Technology

Since 1996, LUXX LIGHT TECHNOLOGY has been a global leader in the custom engineering and manufacturing of LED lighting solutions. LUXX Light Technology has engineering offices in Germany and manufacturing facilities in the US and Asia. Products that LUXX offers Retail LED Display Lighting, Commercial Refrigeration, Shelf Lighting, and unique Profile extrusions to meet almost every application.