Illuminate and Showcase: Converting Retail Shelving into Lit Product Displays

Globally, once dimly-lit stores are experiencing a radiant transformation. Shelves that were once lackluster have been replaced with gleaming displays, infusing a renewed sense of excitement into products, from candy bars to cozy jeans. The impact of lit shelving is making its mark.

This is due to a growing movement as designers catch on to the impact well-lit displays can have on product visibility, customer engagement, and ultimately, sales. By introducing lit shelving, retailers effectively highlight featured products, create a more visually appealing shopping environment, and guide customers’ attention toward specific merchandise. This movement reflects a shift towards more immersive and experiential retail spaces, where lighting plays a crucial role in expressing brand identity and showcasing products in their best light.

As competition in the retail landscape intensifies, incorporating lighting into shelf design has become a strategic way for retailers to differentiate themselves.

However, replacing the shelving in a retail space can be a daunting and time-consuming task. It involves meticulous planning, substantial financial investment, and significant disruption to store operations. From sourcing the new shelving units to coordinating delivery and installation, every step of the process requires attention to detail. Additionally, retailers must consider the logistical challenges of temporarily closing sections of the store to facilitate the shelving replacement, potentially impacting customer traffic and sales. The costs associated with retrofitting shelving include purchasing new shelving, plus the labor and downtime required for installation. These expenses can strain the budgets of retailers. Overall, the hassle of replacing shelving underscores the importance of finding alternative solutions, such as retrofitting existing shelving with innovative products like LoziLight®, which offers a more cost-effective and efficient way to enhance store displays without needing a complete overhaul.

Why Convert Your Retail Shelving?

Studies have shown that lit shelving can increase sales by up to 15%, capturing customers’ attention and promoting interest in products.

In grocery stores, illuminated shelving can impact sales of perishable goods like fruits, vegetables, and dairy products. According to the Lighting Research Center, properly illuminated displays can increase sales of fresh produce by as much as 28%. Additionally, in pharmacies, well-lit displays can improve the visibility and accessibility of products. This leads to increased sales and customer satisfaction. Research by the Journal of Marketing found that properly illuminated displays can increase sales of electronic products by up to 18%.

Illuminated shelving in apparel shops can draw attention to specific items or displays, encouraging customers to explore and discover options they hadn’t considered before. Research by the International Journal of Retail & Distribution Management suggests that well-lit displays can increase sales of clothing items by up to 20%.

The LoziLight® Advantage:

The LUXX LoziLight® simplifies the process of converting existing shelving into illuminated displays. With a straightforward installation that requires no specialized tools or intricate procedures, it seamlessly attaches to Lozier shelves, offering a cost-effective alternative to purchasing entirely new units.

With LoziLight®, products are showcased in an optimal light, enhancing their appeal to customers. Whether it’s fresh produce, skincare products, clothing items, or electronics, the LED strips ensure consistent and appealing illumination. The inclusion of a durable high-impact cover ensures longevity and resilience in demanding retail environments.

Quick: Installing LoziLight® is a snap. Simply position the LoziLight® against your Lozier shelf surface, and its integrated magnets will snap securely to the metal. This feature eliminates the need for clips, screws, or extra magnets.

Quality: Engineered to seamlessly integrate with Lozier shelving, LoziLight® offers a perfect fit and premium performance. It features high-quality Tier 1 ANSI Binned LED strips and a high CRI for optimal illumination, allowing your products to shine brightly.

Power in a Snap: Power distribution becomes effortless with LUXX Rollable Power Track, ensuring a seamless and efficient setup. Plus, our economical lights and power distribution systems come with a worry-free 5-year warranty for added peace of mind.

LoziLight for lit shelving

Tips for Making the Most of Your Lit Shelving:

Highlight Products: Position downlights strategically to illuminate products on shelves. Doing so draws attention to key items and creates focal points within the store.

Optimal Positioning: Install downlights at an angle to avoid casting shadows on the products below. This helps to evenly distribute light and enhance visibility without creating harsh contrasts. LoziLight® has an optimal angle carefully engineered into every unit, to ensure consistent and uniform lighting.

Color Temperature: Choose the right color temperature for the downlights to enhance the appearance of products. Cooler temperatures are often preferred for displaying merchandise, as they provide crisp, bright light that accentuates colors and textures. LoziLight® is available in temperatures ranging from 2700K to 6500K

Layering Lighting: Combine downlighting with other lighting techniques. These may include accent lighting or backlighting, to create depth and dimensionality in the display. This helps to add visual interest and draw attention to specific products or sections of shelving.

Uniformity: Aim for uniform lighting distribution across the shelves to ensure consistency in the appearance and visibility of products. Avoid over-lighting or under-lighting certain areas, as this can create unevenness and detract from the overall visual appeal.

By implementing these strategies and leveraging the benefits of illuminated shelving, retailers can create a visually stunning and engaging shopping experience that drives sales and customer satisfaction. With LoziLight®, transforming retail spaces has never been easier or more effective.