A Complete Guide to Retail LED Lighting Strategy

The purpose of your retail store’s LED lighting should not be limited to merely guiding customers through the premises. When lights are set up correctly, they can boost sales. Newer LED technology makes it simpler than ever. In this third installment of our series on helpful hints for clothing retailers, we’ll discuss the role that lighting plays in establishing an inviting space that compels customers inside with the promise of excellent goods and a superior shopping experience.


A Guide to LED Light for Retail Clothing Stores


Though cheap, incandescent lights quickly become obsolete due to their high heat output and low energy efficiency.

Fluorescent tubes or bulbs’ lifespan and energy efficiency are far beyond that of incandescents. However, they can be a viable option for lighting up huge spaces.

While the intense light produced by halogen lamps might be helpful in some settings, these bulbs are not as energy efficient as their fluorescent and LED counterparts.

Compared to incandescents, now considered relics, LED lights for clothing stores are the bright new innovative products of the retail lighting industry. Although they are more expensive, the return on investment (ROI) they can provide is indicative of enhanced profitability thanks to their extreme energy efficiency, long lifespan, low temperature, and adaptability. As a result, retail experts prefer LEDs for most lighting purposes in clothes stores.


Suggestions for Properly Illuminating Clothing Stores Using LED Lights

Given that each of the four types of lighting — decorative, accent, task, and ambient — has a distinct function, following these five guidelines can help you achieve a stunning effect:


1. Put in place some retail ambiance lighting first 

This type of lighting can be employed to provide a playful or elegant touch to your storefront windows, front door, and upper walls. Be sure that any ornamental lighting in your shop fits in with the overall aesthetic you’ve established for your business. For example, signage or product posters can double as attractive illumination and a sales tool when shown in LED light boxes.


2. Incorporate Retail Accent Lighting

Make use of retail accent lighting in the windows and throughout the store to draw attention to specific displays and products. Accent lighting may be recessed cans or track fixtures, depending on the design. Installing these lights under shelves in units that don’t have overhead illumination will allow customers to grab things without accidentally knocking down the fixtures quickly.


3. Review the location of your retail clothing LED lighting 

Check from all directions to ensure the lights aren’t shining into your customer’s eyes; accent lighting is sometimes tilted, either upward-facing or downward-facing, depending on the location and type of apparel. Nowadays, LED downlights are more common in stores than uplights.  In addition, the entryway and work areas should be well-lit, such as dressing rooms and the cash counter. If your setting up retail LED lighting displays to highlight your featured clothing make sure to use the proper type of LEDs to maximize visibility.


4. Decorative LED lighting for clothing stores

Think of ambient (generic) illumination as “filler.” Once your decorative, accent and task lighting are in place, you can see whether there are any dark places or the general light level is too low. For example, dusky mood lighting might work nicely for certain eateries, but it’s not suited for clothes businesses.


5. Use LED lights to highlight your clothing colors and textures

For the most accurate depiction of colors and clarity of details, it is best to use artificial lighting that mimics daylight. However, blue lights are the way to go if you want to draw attention to embellishments or evening clothing.