Sales aren’t only about putting up sale posters and handing out flyers. The usage of lighting can also be quite beneficial. When LED retail lighting is implemented correctly, it may help create an environment where customers are made to feel at home, and their needs are addressed.
As a business owner, you can save money and time by using retail LED lighting in your store. In addition, retail lighting can significantly impact both client satisfaction and sales. You can achieve retail store lighting and retail LED display lighting by following this list of dos and don’ts.
Make sure you don’t overlook the fundamentals
It’s essential to grasp the technical specifics of the bulbs and fixtures you’ll employ to create a compelling retail lighting system that looks good, promotes items, makes customers feel at ease, and ultimately increases sales. With these factors in mind, we’ll look at some of them: intensity, CRI, and correlated color temperature (CCT).
The luminance of halogen, fluorescent, and high-intensity discharge (HID) lights were formerly gauged by their wattage. Lumens, a unit of brightness measurement, are now widely used. The more lumens a bulb possesses, the brighter it is. We always include the wattage equivalent on our product pages for items that are compatible with each other. The wattage of incandescent bulbs can be approximated using lumens if you’re looking for the same brightness in an LED bulb. Take the lumen count and eliminate the decimal point at the end. It’s an approximation of how much wattage an incandescent lamp uses. For example, a 60-watt incandescent light bulb is comparable in brightness to a 600-lumen LED light.
You likely want to obtain the most value for your money as a business owner or manager. If you pay attention to efficacy, you may ensure that the bulb or fixture uses as little electricity as feasible. Efficacy refers to the amount of light produced by a given amount of electrical power (watts). The efficiency of a product can be calculated by dividing its lumens by the watts it consumes. A 480/8 bulb, for example, has an effectiveness of 60 lumens per watt and emits 480 lumens while using just 8 watts of power. This is a far superior option over a 12-watt bulb that only produces 480 lumens.
It’s critical to portray everything accurately, especially when it comes to clothing or food. Choosing retail LED lighting that doesn’t alter the appearance of colors is what we mean by this. Lighting with a high color rendering index (CRI) is required. Compared to daylight or incandescent light, a light source’s color rendering index (CRI) measures how accurately it reproduces the colors of objects, people, and clothing. The closer something is to daylight or incandescent light in terms of color rendering index (CRI), the nicer the colors look.
If something doesn’t look like what you expect, you’re more likely to reject it. Take a red garment that appears practically orange or a vegetable that doesn’t seem to have a lot of colors. Likewise, things that aren’t vividly colored and well-made will not be as appealing.
CCT indicates the color and tone of white light from a specific bulb or fixture. Kelvins (K), used to measure CCT, are equivalent to Celsius degrees. Various colors on the Kelvin scale represent different temperatures. “Ultra warm” or “warm white” refers to light with a color temperature between 2 000 K and 3 500 K, which appears more orange or yellow. The color varies from “paperwhite” to “natural” or “neutral” white to “blue-white” to “cool” white as the Kelvin temperature rises (5100K and above).
Lighting can set the tone for a room
The mood and shopping experience you want to create for your customers will significantly impact the color temperature you choose. For example, stores employ warm white and even ultra-warm white lights to help customers relax and unwind. Likewise, they want clients to relax and spend more time in their business using comfortable couches and music.
How to use Retail LED lighting to spotlight products
The primary purpose of every retailer is to generate sales. Use retail LED light to your advantage when you want to draw attention to anything or make something look good. Make it easy for customers to find new or discounted products. Customers will be able to trace a trail through your store thanks to the lighting. Showcase your products in your store’s display with LED sign modules or LED lightboxes. Things that are different, such as cove lighting, under-shelf lighting, ornate light fixtures, or even the arrangement of your lights, are more likely to be noticed.
If the layout of the space or the products themselves change, it’s a good idea to swap out the lighting.
Installing a flexible retail LED lighting system may be the best option if your floor plan changes frequently. Track lights, gimbal lights, and eyeballs can light can all be aimed in various ways. These fixtures may also require new bulbs with varied intensity levels or color temperatures depending on the merchandise you’ll be displaying.
Nothing should be overlooked
Many locations are simple to overlook when designing your retail lighting project. Please don’t overlook the spots where you may put things on and see how they fit. If a piece of clothes doesn’t work for you, it’s here that you decide. Colors will be most accurate if the light is natural or warm white, and an LED light with a high CRI is the ideal choice.
Customers will navigate the store more quickly if the aisles are lit up. People shouldn’t have the impression that the business is a labyrinth. Instead, assist them in locating their destination by pointing them in the right direction.
The overhang of other shelves can create shadows or reduce the quantity of light in the region when you put your stuff on shelves. LED strip lights are the most incredible option for accomplishing this. In addition to their sticky backs, most of them can be sliced to fit the region where light is required. With an aluminum tube and a lens that distributes the light, you may construct your LED strip light fixture if the strip looks bad under your shelves or you want to eliminate hot spots.
Mix it up
You have complete control over where and what your LED lights illuminate. The back stock, for example, does not necessitate illumination. You don’t need to worry about what your clients can’t see, but you need to ensure that what they can see is adequately illuminated. Different types of lighting can be used to call attention to specific things, such as new products. Different LED illumination for the fitting rooms may also be necessary.
Consider glare and reflections
Just as important as the type of bulb or fixture you select is how you use it when it comes to lighting. You should avoid shining lights directly in clients’ faces if you want to make them feel welcome and make their shopping experience better. Customers should be able to see what you’re selling and where you want them to go because of the lights. Consider where any glass or reflective surfaces are located. There are times when light coverings or lenses are needed to help disperse the light.
Make sure you switch on your parking lot lights before you leave. Outdoor lighting that isn’t adequately protected or focused might produce glare, making visibility difficult for motorists. LED parking lots and building lights can contaminate the night sky and disrupt our ecology depending on their color, temperature, and placement.